Which of the following is NOT a reason the Board can revoke a license?

The correct answer is public popularity because it does not constitute a justifiable reason for the Board to revoke a cosmetology license. The Pennsylvania State Board of Cosmetology is focused on maintaining professional standards and ensuring public safety and trust in the services provided. Actions such as dishonesty, gross incompetency, and violations of rules directly affect the integrity and competency of a licensee, thereby warranting disciplinary action. Public popularity, on the other hand, is subjective and does not relate to the professional conduct or qualifications of the licensee, making it an irrelevant factor in the context of license revocation.